HMD Global has launched the new generation of Nokia smartphones in India today. This launch marks Nokia's re-entry into one of the most important smartphone markets in the world, and a region where it once had immense brand recognition especially in the entry level and budget phone segments.
The Nokia 3, Nokia 5 and Nokia 6 are the first smartphones under the HMD Global's Nokia brand and were internationally revealed at MWC 2017. The three smartphones were promised to be made available globally in Q2 2016, and HMD Global is making good on its promise as far as India is concerned.
| Nokia 3 | Nokia 5 | Nokia 6 | |
|---|---|---|---|
| SIM | Dual Nano SIM | Dual Nano SIM | Dual Nano SIM |
| Display | 5″ HD IPS LCD | 5.2″ HD IPS LCD | 5.5″ FHD IPS LCD |
| Chipset | MediaTek MT6737 4x Cortex-A53 @ 1.3Ghz | Qualcomm Snapdragon 430 8x Cortex-A53 @ 1.4GHz | Qualcomm Snapdragon 430 8x Cortex-A53 @ 1.4GHz |
| GPU | Mali-T720MP2 | Adreno 505 | Adreno 505 |
| RAM | 2GB LPDDR3 | 2GB LPDDR3 | 3GB LPDDR3 |
| Storage | 16GB Internal MicroSD expandability | 16GB Internal MicroSD expandability | 32GB Internal MicroSD expandability (Hybrid SIM Slot) |
| Battery | 2,630 mAh | 3,000 mAh | 3,000 mAh |
| Rear Camera | 8MP AF, f/2.0 | 13MP PDAF, f/2.0 | 16MP PDAF, f/2.0 |
| Front Camera | 8MP AF, f/2.0 | 8MP AF, f/2.0 | 8MP AF, f/2.0 |
| Android Version | Android 7.0 Nougat | Android 7.1.1 Nougat | Android 7.1.1 Nougat |
| Price | ₹9,499 ($148) | ₹12,899 ($200) | ₹14,999 ($233) |
| Availability | Exclusively Offline, 16th June onwards | Exclusively Offline, Pre-registrations begin 7th July | Exclusively via Amazon.in, Registrations begin 14th July |
| Colors | Matte Black, Silver White, Tempered Blue, Copper White | Matte Black, Silver, Tempered Blue, Copper | Matte Black, Silver, Tempered Blue, Copper |
The specifications for all the devices were known, so the new information is regards pricing and availability.
HMD Global is choosing its battles well, adopting a mixed offline plus online strategy for retail distribution of the new devices. The entry level Nokia 3 and Nokia 5 will be made available exclusively through offline retail stores, with HMD Global appointing over 400 distributors in India for spreading its smartphones across 80,000 retail outlets across the country. This puts Nokia back into the areas where it once shone — offline retail stores and in early price segments.
The Nokia 6 on the other hand, goes for an online-only sales model. This targets segments of urban India which are more comfortable with online purchases, and accordingly, it also targets a higher price point. The pricing for the Nokia 6 does put it amidst heavy competition, many of which sport better specifications.
HMD Global is also investing in an after-sales network branded Nokia Mobile Care, aiming for 300 Indian cities with Nokia Mobile Care presence as well as pick-up and drop services in 100 cities. There are also plans of voice and web support through Nokia Mobile Care.
Nokia's launch into the Indian market heats up the competition in the entry level and budget segments. However, Nokia's smartphones do not have the highest-value proposition, lagging behind in several areas including price against offerings from Xiaomi and Lenovo. What Nokia does enjoy is its name, as it once was a widely recognized feature phone brand in the country. It remains to be seen how far nostalgia will help Nokia capture the Indian market.
What are your thoughts on Nokia's re-entry in the Indian market? Will HMD Global successfully carve itself a place despite the heavy competition? Let us know in the comments below!
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